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The following are the notes for two presentations given by Academic Film Archive of North America director Geoff Alexander at the Association of Moving Image Archivists Conference, held in Savannah, GA in November, 2008. His appearance was Funded by Applied Materials Excellence in the Arts Grants; a program of Arts Council Silicon Valley. The presentations are listed as follows, followed by their abstracts:

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Rolling your own free online public access program with no money, technology expertise, or grief (describing the AFA's 'Save a Film' initiative, and how other archives can develop similar programs for public access).

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Documenting the Educational Film: Processes, Resources, and Discussion Points (describing how we at the AFA document our films, and how other archives wishing to document educational film can do it with limited financial and human resources).

 

Rolling your own free online public access program with no money, technology expertise, or grief

In the panel discussion Accessive Speed: Giving Moving Images to the Public in Changing Times Saturday, November 16, 2008. 2 – 3:30 pm

Overview

·         The AFA has approximately 60 of its titles online at the Internet Archive. All were sponsored by individuals or corporations. www.archive.org/details/academic_films

·         Permission was initially secured from most copyright holders (e.g. EB)

·         In several cases copyright holder could not be found. On a case-by-case basis, films were uploaded without copyright holder permission. (e.g. Pyramid)

·         AFA films have been viewed nearly 100,000 times (96,123 as of 10/25) on IA


How the AFA program works

A.    We suggest films from our archive and place them on a page on our site.

B.     Another page explains how the program works.

C.     Another page lists the films we have already uploaded, with links to the films.

D.    We email occasional notices to our AFA subscription list, requesting sponsorship.

E.     Several individuals have found our “suggested films for upload” page and begun their sponsorships there.

F.      Sponsorships are prepaid, then we ship films to the digitizer.

G.    Sponsorships range from $198 for 30 minute film to $110 for 10 minute film. Sponsors get a DVD of the film with a materials cost of $5, so the rest of their donation is tax deductable.

H.    Digitization and uploading, and sponsor DVDs are handles by Skip Elsheimer.

 
Partnerships
 

A.    Filmmakers: Steve Condiotti, Bruce & Katherine Cornwell, Bill Deneen, Carson Davidson, Gerald McDermott, Marshall Seagall, Tom Smith

B.     Corporate entities: American Association of Advertising Agencies, Big Chief Drilling Co.

C.     Film companies: EB, Pyramid Films

D.    Nonprofit organizations: Castellano Family Foundation (films on Latino culture), NYU (Picture in Your Mind)

 
Success stories
 

A.    Iran & Pyramid

B.     Family sponsorships: Jeanne & Judith Barnes, Irving & Jeff Rusinow, Johnny Bass & Philip Stapp

C.     Ricky Leacock’s academic films

 
Glitches and NoGos
 

A.    American Petroleum Institute, Chevron, Georges Spicas (Plat du Jour)

  
To provide online free public access to media elements in your collection

A. You really don’t have to have any money, just use sponsorships

B. You don’t need to know anything about the technology, just use a digitzer that does

 

Documenting the Educational Film: Processes, Resources, and Discussion Points

 In the panel Lost in the Archives? Unearthing Small Gauge Nontheatrical Films, Thursday - November 13, 2008, 3:45 - 5:15pm, AMIA Conference, Savannah, GA
 

I.              Objectives for this presentation 

·   Describe how documentation and review can be done for very little money and few  resources

·   Describe important elements in the documentation process for academic film

·   Show how we capture these elements in a database specific to academic film

·   Describe how we validate the worth of our collection through the database

·   Make our MS Access template available to you at no charge

 

II.           About the Academic Film Archive of North America (AFA) 

·   Differentiation between Academic and Guidance educational films.

·   Approximately 6,000 16mm films in our holdings. To date, approximately 3,500 have been documented.

·   We continue to receive donations from media libraries.

 

III.        Our requirements for documentation

 ·   Easy to do (we have no paid employees, all are volunteers)

·   Process must be easy to train (most volunteers have never used a projector)

·   Extremely inexpensive (we have very little in terms of funding)

·   Specific to academic films

·   Space is limited: an important goal is to maximize efficiency of shelf space, to prevent us from acquiring duplicates, and upgrade prints from damaged to better quality

 

IV.             Steps for documentation

    A.    Review (watch the film), and take notes

1.         Who is qualified? Anyone with an interest that can take legible notes, and run a projector or flatbed.

2.      We provide the reviewer with a screenshot of our data entry form with empty blanks.

3.      We provide projectors that are reliable (in our case B&H 2592) with a stop motion feature that allows reviewer to freeze credit frames. You may wish to standardize on a projector based on your own locally available repair resources, familiar with a particular type of projector.

4.      We train volunteers to run projectors on an ad hoc basis, typically no longer than one hour including how to remove masking tape, manually thread a projector and clear jams. Frequently they buy their own.

5.      We provide films that match the interests of our reviewers (Daniel Comarazamy story).

 

B.     Document and Return

1.      Repair film, label film can.

a.       Repairs are made by data entry person.

b.      We use guillotine splicer, splicing tape, Permacel tape for end.

c.       Lots of production, distribution, and educational objectives in and on the can. We keep original can when possible.

2.      Enter the information in the database. AFA uses Microsoft Access, a commercial off the shelf product. Inexpensive, can be designed and maintained by a non-technical person, easily backed up. Access data can be exported to MIC (Library of Congress' Union Catalogue).

3.      Ancillary data not in film can often be ascertained from other resources, including those listed below and internet searches. Data entry person is responsible for discovering ancillary data.

 

V.                Presenting the AFA Database
 

A.    Fields optimized for academic film

1.      Capture basic production and distribution data

2.      Uses MIC guide for Forms, and our Subject fields

3.      Ethnicity fields could change, depending on the geographic locality and collection focus of a given archive (ours is in California)

4.      Availability fields are based on four levels of public access

5.      Information beyond data in fields is entered into “Notes” field

6.      Valuation fields (OPP, AvgPrice) are based on prices in catalogues, written in cans, or averaged using our averaging matrix, as follows:

·         2-12 minute films: Value of $190 per 400 foot (10 minute) film was determined by totaling the known original sale price of fifty 400 foot titles in GA database ($ 9,535), then dividing by 50, to determine average price ($190.70).  The value of $190 per unit will then apply to all films in 400 foot reels, from 2 minutes to 12 minutes. 

·         13-23 minute films: Value of $320 per 800 foot (20 minute) film was determined by totaling the known original sale price of fifty 800 foot titles in GA database ($15,850), then dividing by 50, to determine average price ($317), then rounding to the nearest 5 ($320).  The value of $320 per unit will then apply to all films in 800 foot reels, from 13minutes to 23 minutes.

·         24-34 minute films: Value of $430 per 1200 foot (30 minute) film was determined by totaling the known original sale price of fifty 1200 foot titles in GA database ($21,378), then dividing by 50, to determine average price ($427.56), then rounding to the nearest 5 ($430).  The value of $430 per unit will then apply to all films in 1200 foot reels, from 24 minutes to 34 minutes. 

·         35-60 minute films: Value of $645 per 2400 foot (60 minute) film was determined by totaling the known original sale price of fifty 2400 foot titles in GA database ($32,271), then dividing by 50, to determine average price ($645.42), then rounding to the nearest 5 ($645).  Most films that ran between 35 and 60 minutes were offered on two 1200 foot reels, therefore the totals in this calculation reflect a random selection of fifty films residing on two 1200 foot reels.   The value of $645 per unit will then apply to all films in 2400 foot reels, from 35minutes to 60 minutes.
 

VI.               Resources

A.    Currently available Resources 

·         AFA website has data, abstracts, and reviews of approximately academic 1500 films. Go to www.afana.org/chronolog.htm or search for a film using the website’s “search” field.

·         A-V Online.  Norwood, MA: Ovid Technologies. Online subscription www.ovid.com (information originally compiled by the National Information Center for Educational Media (NICEM).

·         Einstein, Daniel. Special Edition: a Guide to Network Television Documentary Series and Special News Reports, 1955-1979. Methuen, NJ: Scarecrow Press, 1987. ISBN 0-8108-1898-1

 

B.     Out of Print Resources

·         Educational Film Locator.  New York: R.R. Bowker Company, 1st edition 1978, 4th edition 1990

·         Footage 89, published by Rick Prelinger in 1989, contains abstracts and contact information on many of the companies producing film and video of the era

·         Landers Film Reviews. Los Angeles, CA. (multiple yearly volumes)

 

VII.          In Summation

 ·         Any archive, no matter how small, can effectively and efficiently document its educational film holdings on very little money with minimal startup time.

·         Email me if you’d like our MS Access template to get you started.

 

 

 

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